What is branding, exactly? It's a question that comes up often with small businesses. Is it a name? A logo? What? The truth is, a brand goes far beyond a name or great new logo design. In short, a brand is a perception. It is a mental perception (or shortcut) about your business held by people outside of your company. Your brand is what they think when they think about you or your company. And it is influenced by every facet of your business. How you answer the phone... to what someone hears Continue Reading